THE VEGOCRACY REPORT '26
For five years, we have produced this report to understand the values, attitudes, drivers, and barriers shaping everyday eating habits now and in the future.
This year’s report shows just how deeply shortcut thinking has taken root. We’re seeing the rise of products that this report refers to as fast nutrition: bars, shakes, drinks, powders, and supplements designed to deliver energy, focus, or strength quickly. This isn’t a trend driven by preference – it’s a response to a system that increasingly rewards speed over nourishment.
So the way forward is not to demand that individuals simply do better. It’s a matter of shared responsibility. If we want better health outcomes, food must be designed to work with modern life—not against it. That requires action from policymakers, the food industry, and everyone shaping the systems that determine what ends up on our plates.
Only then can real food become the easy choice – and the most effective shortcut to everyday performance.