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CLIMATE FOOD PRINT

Syömämme ruoka muodostaa 30% maailman hiilidioksidipäästöistä1). Se. Ei. Ole. OK.

Viivästely ei ole vaihtoehto - toimittava on nyt. Enemmistö ihmisistä haluaisi toimia, mutta emme tiedä miten.

Kuulostaako Pariisin ilmastosopimus tutulta? Sen tavoitteena on vahvistaa globaaleja vastatoimia ilmaston muutoksen uhan päihittämiseksi rajoittamalla Maan keskilämpötilan nousemisen 1,5 Celsius-asteeseen. Yksi avainkeinoista tavoitteen saavuttamiseen on madaltaa jokaisen syömämme aterian hiilijalanjälkeä 0,5 kg CO₂e. 

Tavoitteenamme on olla alle puolet keskimääräisestä eurooppalaisesta ateriasta vuoteen 2030 mennessä. Uusi Climate Foodprint™-merkintä on tönäisyliike oikeaan suuntaan, joka auttaa sinua (ja meitä!) tekemään tietoisia päätöksiä ja vihreämpiä valintoja. Yhdessä terveysmerkintä Nutri-Scoren kanssa toivomme, että näillä lisäämillä merkinnöillämme voimme viedä oman kortemme kekoon terveemmän elämän tavoittelussa - sekä sinulle yksilönä että planeetalle jonka me kaikki jaamme.

1) IPCC, 2019
2) EAT Lancet, 2019

Q & A

WHAT DOES THE VALUES MEANS?

Well, this needs quite a loooong answer, but hey, read it through; it's actually important as f. Heard of the Paris agreement? It's aiming to strengthen the global response to the threat of climate change by limiting the temperature increase to 1.5 degrees Celsius. And one key to reach that target is to lower each served meal to 0,5 kg CO2e. See where we're going? Our goal is to align with these targets and show we all can eat affordable and tasty food with a low climate impact. Our Climate FoodprintTM labeling is a nudging tool that will help you (and us!) to make conscious and greener choices. We also know for a fact, from our Vegocracy Report, that more than half (53%) believes clearer labelling of sustainable food would lead them to make more sustainable food choices. If that isn't worth acting on—we don't know what is. Folks want climate labelling and so they will.  

WHAT EFFECT ARE YOU HOPING FOR?

We all know carbon dioxide emissions needs to be reduced. As in now that is. But it's hard for the average Joe & Jane to know what to do in their everyday life. If we could push ourselves to become even greener, and nudge our consumers to make conscious choices, we believe it could contribute in a positive direction👉👉👉💚🌍

HOW DID YOU DEVELOP AND FORM THIS LABEL?

The labelling is based on a life-cycle analysis (see Q5👇) data where we have calculated the carbon dioxide emissions for our individual products from growing in the field to our green bowl. Wanna deep-dive in the calculations? Cool—go to Q6👇👇

LIFE CYCLE ANALYSIS WHAAAT?

A Life Cycle Analyses (LCA, see Q4) is a standardized method to make a field-to-fork calculation of the total climate impact of a product. 

HOW WERE THE CALCULATIONS DONE?

Here we go, bear with us. It might be a bit tricky but it's actually logical in the end. The climate figures we present are per kg of product (salad bar), or per meal (food-to-go products). This includes, among other things, cultivation of raw materials, transport and production. The method is standardized in ISO 14040 (neardy stuff, if you know you know). The LCA calculations (see Q4) that are made should be seen as indicative due to the fact there are many things that affect the climate impact over time, such as variations over the year and different producers. They are mainly based on three different data sources:
• RISE climate database for food v2.3 (2024) - For products produced in or distributed via Sweden (RISE)
Agribalyse 3.3 - For products produced in France for the French market (ADEME, 2024)
• Supplier data – supplier specific LCA data is used to improve accuracy when available
By using several data sources and comparing the results we have been able to validate the values and to identify differences between the datasets. Are you with us? Yes—great! No? Call our sustainibility number +46 31886488 or continue our Q&A. Might get there... 

HOW EXACT ARE THE VALUES? (AND WHY A ~ SYMBOL?)

We are using LCA (Life Cycle Analyses) to calculate carbon emissions as well as collected values from our suppliers. Since LCA calculations always contain approximations, we use the ~ SYMBOL, which is standard for these calculations.

WHAT IS INCLUDED IN THE CALCULATIONS?

The climate figures we present are per kg of product (salad bar), or per meal (food-to-go products). This includes, among other things, cultivation of raw materials, transport and production. 

WHAT DOES THE VALUES MEANS?

For ingredients in the salad bar we use CO2e kg/kg. The numbers display the amount of carbon dioxide emissions per kilogram and enables for you to compare ingredients. 
For ready-made salads and food-to-go products, we use CO2e kg/meal - this shows the total carbon footprint of your meal.
 

WHAT’S THE LOGIC BEHIND YOUR CLIMATE-SCALE?

Our climate scale is set to guide the consumer to make a climate-friendly choice. The scale is divided into five, ranked from dark green to red. The dark green level is the level we need to reach to halter global warming*. Yellow and green are below the current average European meal, while orange and red are above and shall be eaten less frequently. But hey: you can still add orange or even the red scaled ingredients, such as chicken or cheese, as long as you pick lots of green(s) stuff. You will end up with a climate-friendly meal anyhow when mixing a Picadeli Salad. (See 👇 for climate-happy-mixing-inspo.) *in accordance with the scenarios from EAT Lancet, 2019.

A PICADELI SALAD HAS JUST ABOVE THE HALF OF THE CLIMATE IMPACT OF A EUROPEAN AVERAGE MEAL, HOW IS THIS CALCULATED?

According to Coolfood Initiative by WRI an average European meal (lunch or dinner) has a climate impact of 1,48 kg CO2e. According to our calculations, the climate impact of an average Picadeli salad mixed in our salad bars was 0,86 kg CO2e (2024) which is just above half. The average is for all European markets and is based on an average Picadeli salad bowl.

YOUR TARGET OF 0,5 CO2E/KG, WHAT'S THE LOGIC BEHIND IT?

According to the EAT-Lancet report “Food in the Anthropocene: the EAT–Lancet Commission on healthy diets from sustainable food systems”, food production can by 2050 account for 5 Gton CO2e to be on a sustainable level regarding climate impact. With 9.7 billion inhabitants on earth, this gives an allowable impact per meal (lunch or dinner) below 0,5 kg CO2e. We have aligned our target with this.

IN SWEDEN, FINLAND, DENMARK & NORWAY YOU ALSO LABEL PRE-PACKED FOOD, IS IT THE SAME ?

We use the same calculations, but we are displaying the values per meal (or per kg for snacking products) and include the packaging in the calculations. We have chosen carbon dioxide emissions per meal because it is easier to understand for consumers. We made a strict definition of what's considered a main dish meanwhile snacking products and accompaniments are always labeled per kg, to avoid misleading consumers.

WHY DO YOU OFFER PRODUCTS WITH HIGH CLIMATE IMPACT?

We are continuing to reduce our climate impact and step-by-step we are either replacing or reducing the climate impact of the ingredients with the highest climate impact. For example, we no longer have any red meat in the assortment and are constantly developing our assortment of plant-based proteins. Also, if one ingredient has a higher climate impact it doesn't mean your meal in total will have a high climate impact, but with the Climate FoodprintTM it will be easier to create a climate-friendly salad on your own. We monitor the sales to ensure our total sales are developing in accordance with our targets.

WHAT IS YOUR CRITERIA FOR THE NUTRITIONAL PROFILE OF A PRE-PACKED FOOD TO GO MEAL?

For our prepacked products, which are considered as the main dish of a lunch or dinner, we're defining the meal by these criteria: the product shall have a good nutritional profile with enough calories to keep you saturated and give energy reflecting 25-35% of the recommended daily intake of calories (2000 – 2600 kcal* EFSA). Prepacked products not fulfilling the meal definition are labeled per kg (kg CO2e/ kg) to avoid misleading consumers.

BUT HOW WILL I KNOW THE TOTAL CO2E FOR MY SALAD?

Well, you can't (unless you have a habit of carrying around a scale). But here's a quick guide: start with a lot of greens in different colours. Power up with some protein—plant-based why don't you—add some pasta or grains and top off with your favourite dressing and topping. 50% salad and veggies, 20% protein, 20% carbs, 10 % toppings and dressing. There you go, a typical climate-friendly meal.

WHY DOSEN'T ALL FOOD HAS THIS LABELLING

Good question! We would love if other companies follow this initiative and start helping consumers to make informed choices. Do you work for one? Please; call us, email us, send us a carrier pigeon or contact us in any other way you see fit and we will help you how to use our Climate FoodprintTM.

SOMETIMES YOU LABEL THE PRODUCTS PER KG AND SOMETIMES PER MEAL - WHY?

Confusing huh? But we'll try to solve it here: we use per meal on all pre-packed products with enough energy and a healthy composition to be considered a complete meal. For our salad bar products we use kg per kg for you to select by yourself.

CAN I PICK THE RED, ORANGE AND YELLOW PRODUCTS?

Yes! A good meal should be tasty and contain all key elements, including proteins. Knowing what impact different ingredients have, will help you choose products you appreciate and add value to your salad. If you don't crave a specific product with a bit higher impact, well, select another. Jonesing for a challenge? Try alternatives with a lower impact, if you like them, continue eating them instead. Win-win! 

THIS IS SUPER INTERESTING. WHERE CAN I LEARN MORE?

WOW! How impressing you are one of us (neards). You can have it all here: Neardy documents of rationals and calculations